• Sam Khoury - Cedar Consultants

    About Sam Khoury

    Sam Khoury is an experienced leader in Connected TV, partnerships, and marketing strategy. As the Founder of Cedar Consultants, he works with ad tech companies to refine their positioning, grow market presence, and drive effective marketing execution.

    Previously, Sam led CTV partnerships at T-Mobile, where he managed monetization strategy, business development, and technical platform integrations. He also served as the main point of contact for major media partners in the streaming ecosystem. Before that, he spent five years in senior roles at FreeWheel, overseeing key client relationships and playing a central role in expanding the company’s CTV footprint.

    Today, Sam advises multiple companies and remains active in shaping the future of CTV, programmatic growth, and modern marketing through strategic consulting and collaboration.

  • Career

    Cedar Consultants - Consultant

    Cedar Consultants is a marketing firm dedicated to empowering ad tech companies with tailored solutions that enhance brand visibility and audience engagement.

    -My services include:

    -Strategic branding
    -Dynamic content creation
    -Newsletter and media packaging
    -Social media management
    -Event marketing
    -Blending creativity with deep industry expertise to craft bespoke strategies.
    -My solutions are designed to address the unique challenges of the ad tech sector.

    T-Mobile - Head of CTV Partnerships

    Overseeing a partnerships team focused on ad tech and CTV partnerships.


    -Primary point of contact between TMO and key media partners including Fox, Tubi, Hearst, Charter and more.
    -Selection, evaluation, and negotiation of new technical partnerships such as Google, BeachFront, OpenX and Freewheel.
    -Revenue planning including sales, operations, and business expansion strategy with ELT.
    -SME across all aspects of partner operations and integrations including monetization, sales and inventory packaging.

    Freewheel - Director Strategic Partnerships

    Leading a team of Relationship Managers who specialize in business development for AdTech SaaS products.


    -Business lead focused on executing multiyear complex commercial agreements.
    -Managing a group of relationship managers tasked with growing platform revenue including ad serving
    solutions, marketplace products and marketplace participation.
    -Responsibility for book of business exceeding $40M+ annual revenue.

    Media122 - VP Demand Sales

    Leading programmatic sales and advertising operations.


    -Develop and manage strategic partnerships focused on Video SSP and DSP demand.
    -Platform operations and management of platforms (ie: Pubmatic, Equativ, Freewheel, Magnite).
    -Work directly with DSPs to secure private marketplace campaigns and direct deals

    AnchorFree - VP, EMEA

    Responsible for all monetization of display, video and mobile inventory in EMEA and APAC regions.


    -Created and executed global strategy for market entry into EMEA and APAC regions.
    -Signed multi-million-dollar audience extension contract with leading internet search provider.

    TEN: The Enthusiast Network - Sales Director

    Managed the sales division.


    - Responsible for all sales activities including 14 business development managers and 4 account
    managers
    - Provided leadership to the day-to-day operations of the sales and account management team

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