About Sam Khoury
With over two decades of hands-on experience, Sam Khoury has carved out a reputation as a trusted voices in advertising and ad tech. From leading at companies like FreeWheel (a Comcast Company) and T-Mobile Advertising, Sam brings a rare mix of strategic vision and practical execution that consistently drives results.
A speaker at industry events like Beet Retreat, Digiday, and AdExchanger, and a featured expert on platforms like U of Digital, Sam has a talent for making complex topics - especially around CTV and digital transformation - clear, compelling, and actionable.
Sam’s sweet spot lies in bridging big-picture thinking with real-world impact. Whether he's pioneering new solutions or helping brands and partners level up, he’s driven by a passion for growth, innovation, and pushing the boundaries of what’s possible in advertising and media.
Career
Cedar Consultants - Consultant
Cedar Consultants is a marketing firm dedicated to empowering ad tech companies with tailored solutions that enhance brand visibility and audience engagement.
-My services include:
-Strategic branding
-Dynamic content creation
-Newsletter and media packaging
-Social media management
-Event marketing
-Blending creativity with deep industry expertise to craft bespoke strategies.
-My solutions are designed to address the unique challenges of the ad tech sector.T-Mobile - Head of CTV Partnerships
Overseeing a partnerships team focused on ad tech and CTV partnerships.
-Primary point of contact between TMO and key media partners including Fox, Tubi, Hearst, Charter and more.
-Selection, evaluation, and negotiation of new technical partnerships such as Google, BeachFront, OpenX and Freewheel.
-Revenue planning including sales, operations, and business expansion strategy with ELT.
-SME across all aspects of partner operations and integrations including monetization, sales and inventory packaging.Freewheel - Director Strategic Partnerships
Leading a team of Relationship Managers who specialize in business development for AdTech SaaS products.
-Business lead focused on executing multiyear complex commercial agreements.
-Managing a group of relationship managers tasked with growing platform revenue including ad serving
solutions, marketplace products and marketplace participation.
-Responsibility for book of business exceeding $40M+ annual revenue.Media122 - VP Demand Sales
Leading programmatic sales and advertising operations.
-Develop and manage strategic partnerships focused on Video SSP and DSP demand.
-Platform operations and management of platforms (ie: Pubmatic, Equativ, Freewheel, Magnite).
-Work directly with DSPs to secure private marketplace campaigns and direct dealsAnchorFree - VP, EMEA
Responsible for all monetization of display, video and mobile inventory in EMEA and APAC regions.
-Created and executed global strategy for market entry into EMEA and APAC regions.
-Signed multi-million-dollar audience extension contract with leading internet search provider.TEN: The Enthusiast Network - Sales Director
Managed the sales division.
- Responsible for all sales activities including 14 business development managers and 4 account
managers
- Provided leadership to the day-to-day operations of the sales and account management team